Frequently Asked Questions

1.  Why choose fresh roasted coffee?

Is fresh roasted coffee better than other coffee? If you’re not a coffee aficionado, you might think there is little difference between store-bought coffee and fresh roasted coffee you can buy online, but even those with just a passing interest in coffee can taste the difference.

Drinking fresh roasted coffee at home is one of the pleasures that can’t be equaled. Waking up to a hot cup of coffee sets you in the right frame of mind for the day and prepares you for almost anything. But not all coffees are the same, and there’s a good reason to choose fresh roasted coffee.

2.  Why is fresh roasted coffee better?

Coffee (the drink) is made by adding hot water to ground coffee beans. The taste of each coffee blend is rooted in the beans themselves, and the ground in which the plants that produced them grew in. Different nutrients in the soil, different weather conditions, and a number of other factors contribute to the varying flavors of coffee beans from different continents.

Some beans produce coffee that tastes earthy, while others taste more fruit-like, and others still have a nutty flavor. The quality of the beans is a determining factor in the flavors that are present, with better quality beans producing stronger and more vibrant flavors.

The experience of drinking coffee isn’t just about the flavor, as the aroma has a part to play too. Coffee with a weak aroma also lacks in taste, so choosing good quality coffee beans is vital.

Unfortunately, mass-produced coffee that you can buy from store shelves doesn’t deliver the best coffee experience. This is because when the beans have been harvested, they need to be roasted before being ground, packed, and sent to stores. This process can take some time, and once they hit the store shelves, there’s no guarantee they will sell quickly.

With shelf lives that can be a year or more, the coffee you buy from a store may have been roasted 12 months ago, or longer. The packaging is designed to prolong the life of the coffee inside, but no matter what, the flavor and aroma of coffee will deteriorate over time.

The best way to experience coffee is to taste it soon after it has been roasted, not several months later.

3.  What is the benefit of fresh roasted coffee?

Fresh roasted coffee tastes and smells just the way coffee should. You know that any food you buy will taste better the fresher it is, and coffee is no different.

Coffee contains several nutrients including riboflavin, potassium, magnesium, and niacin, all of which are present in greater amounts in fresh roast coffee. For that reason alone, you should always choose the freshest coffee you can.

4.  How long does fresh roasted coffee last?

Fresh roasted coffee should be stored in an airtight container and will last up to 3 months without losing too many of the qualities that make fresh coffee great. Contrast this with store-bought coffee that may already have spent several months on the shelf, and you’ll see how fresh roasted coffee can provide a superior drinking experience.


If you want to taste the difference, try the range available from Busy Beans Coffee. We carefully choose the beans to make our blends, and fresh roast the coffee as you order it. We’re committed to high-quality coffee and we want you to enjoy every cup. Check out our product range today!